11 October 2017



Grain SA has a plan to keep SA food secure despite the loss of arable land …

  • Why is maize so important to the SA economy and is climate change impacting it?
  • How does poor implementation of land reform affect our food security?
  • Where are we with transformation of farmers?
  • What can SA do to secure our food production despite losing our best soils to mining and other causes?

Wednesday, 18 October 2017

11h00 – 11h30 Registration (sandwiches, tea & coffee will be available)
11h30 – 13h30 Presentation & discussion

Free Market Foundation, Block 5 Bryanston Gate, 170 Curzon Road, Bryanston
(opposite Sandton Medi-Clinic)

Entrance free.

RSVP by clicking on

Guests welcome – NB please register each attendee separately

(If you have already responded or cannot join us, no need to RSVP)

You will be able to watch this event LIVE via the FMF’s Facebook page by clicking this link:

Grain SA, a voluntary non-profit organisation for grain farmers in SA that assists all farmers (commercial and subsistence) to be sustainable in their operations, runs a farmer development programme that for more than 10 years has achieved fantastic results in uplifting rural communities and improved not only national food security in SA, but also house hold food security.

Jannie de Villiers was born in the Free State in 1961. He obtained a B.Com at the University of the Free State and a B.Com Hons in economy at the University of Pretoria. He started his career as an economist at the Department of Agriculture. After 24 years in the grain/food processing sector, in 2011, he joined Grain SA (grain producers’ organisation) as the CEO. He plays a strong leadership role in the grain sector through the positions that he holds on the Boards of various Trusts and industry serving companies. He has represented South Africa internationally on various occasions regarding grain and food matters.


Note to the editor

The FMF is an independent, non-profit, public benefit organisation, created in 1975 by pro-free market business and civil society national bodies to work for a non-racial, free and prosperous South Africa. As a policy organisation it promotes sound economic policies and the principles of good law. As a think tank it seeks and puts forward solutions to some of the country’s most pressing problems: unemployment, poverty, growth, education, health care, electricity supply, and more. The FMF was instrumental in the post-apartheid negotiations and directly influenced the Constitutional Commission to include the property rights clause: a critical cornerstone of economic freedom.

The FMF has a wealth of information in papers, articles and opinion pieces available on the website which can influence the public debate and present alternative policies to the people of South Africa. Please look at our website . | Twitter – @fmfsouthafrica

Media Enquiries
Jayne Boccaleone
082 904 3616

Other Enquiries
Joan Evans
011 884 0270

Support the FMF
The FMF relies on financial support from corporate and individual members and donors. All individuals and companies can donate and deduct a maximum of 10% of their taxable incomes to Section 18A approved public benefit organisations. The minimum annual payment we require is R250. All payments of R250 or more will be treated as a donation for which you will receive a Section 18A certificate for SARS. (The FMF is a Section 18A approved Public Benefit Organisation / PBO Exemption No 930 017 343)

You can sign up as an individual or corporate member or make a donation online through our website or email your contact details to

The 12th Annual Rosetta Awards was held at the Radisson Blu Gautrain Hotel in Sandton

The 12th Annual Rosetta Awards was held at the Radisson Blu Gautrain Hotel in Sandton




The 12th Annual Rosetta Awards was held at the Radisson Blu Gautrain Hotel in Sandton last night.

CEO, Wendy Alberts hosted a spectacular affair with Coca Cola as the headline sponsor for the Restaurant Industry, gathering them all together to find out who had managed to snatch the top awards of the evening.

There are a number of categories for the very competitive restauranteurs and other allied industries who support them, and each year they vie for the honour of belonging at the top of their particular RASA award category.

Industry personalities in the room were The Giggling Gourmet, Jenny Morris was the MC who moved the evening smoothly through the program,  there was also an address by Ms. Alberts and the team member who put the event together Aysha Raad.

As the evening drew to a close, it was clear that the winners were over the moon, while there were a number of competitors who left determined to do it in 2018.

The winners were – Best in category:

Coffee Shop: Whippet Coffee

Take away outlet: Nutrifit Café

Eatery / Bistro Restaurant: Casa Bela

Casual Dining: Cowfish

Café / Bistro: Pablo Eggs-Go-Bar

Asian: Orient

African: Sakhumzi

Experiential Restaurant: Bientang’s Cave

Relaxed Restaurant: Mythos

Country Restaurant: Main Conservatory

International Restaurant: Central One

Elegant Restaurant: Luke Dale Roberts @ The Saxon

Fine Dining: Winehouse

New Restaurant: Rockets Restaurant

As the nominees for the Best Restaurant 2017 award were announced: Morrells, Restaurant Mosaic, Winehouse 10 on Bompas, Saskia’s Fusion, Rockets Bryanston, Luke Dale Robert @ The Saxon and Maboneng Precinct, a pin drop could be heard in the room – the winner for 2017 is Rockets Bryanston.

The RASA Lifetime Icon Award was announced as the evening drew to a close, and Restaurant Mosaic was given the award for innovation, elegance, and style of international prestige.

More information about the evening, including photographs, can be seen on the RASA website,

For more information, please contact Aysha Raad on 011 705 2054



17 August 2017



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Let’s help your business succeed! In this issue, we discuss how a classic business card draw can give a massive database boost, how to right-size your advertising spend, the power of the web link and how to create the special moments that stimulate customer loyalty.

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Awesome Neighbourhood Marketing Promotions

A Guaranteed Database Boost
The classic tactic of regular business card draws or competitions is a great way to expand your database. Make yours a business-card draw on steroids. Offer guaranteed prizes for everyone who puts their card into the fishbowl. It can be a discount voucher or a bounce-back offer on their next purchase. Award an impressive monthly grand prize – a holiday, a weekend away or a night out sponsored by a business partner. Or your own products! Always ask permission to add entrants to your database. A busy retail outlet can get 20 business cards a day this way. That’s 400 new contacts on your database every month!

Proven Neighbourhood Advertising Tactics

Think Small! Win Big!
Your advertising budget is limited. Don’t blow it all in one go. A massive billboard might look good for a month, but if you have nothing to follow it up with, your message will be forgotten. Rather schedule a regular, ongoing advertising campaign of smaller newspaper ads, shorter radio spots, reasonably sized billboards and targeted flyers. By using smaller advertising media buys, you can be cost-effective and remain front-of-mind for longer.

Ways to Market for Next to Nothing

Link from everywhere
Building a website is a non-negotiable part of marketing your business. So is sharing your web address! That link must be an integral part of your message. It should appear on your advertising, in your physical stores and offices. Think about putting your web address in your logo. A link to it should appear in all your digital communications – your emailers, your social media, your SMSes. Your website is your shop window and your communications hub. Refer your customers to it at every opportunity.

Customer Service WOWs

Make it special
Customer service becomes world class when you make real, warm human contact. This happens during special moments with your customers. Think of businesses you regularly support. What keeps you coming back? A friendly staff member, warm conversations, a generous gesture? These are the special moments of human bonding. Apply them in your business. Look out for opportunities to do something special for your customers. Do them a favour, give advice, make a joke… Deep down inside, people never forget those special moments. They create the ultimate prize: customer loyalty.

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A must-read for all South African retailers and small businesses! Attract customers! Make sales! Boost profits! All in your own neighbourhood. Basil O’Hagan’s popular business text, the definitive neighbourhood marketing handbook, is bursting with tips to take your retail business to the next level. It features practical tips that are simple to grasp, easily browsable and relevant to the SA market. Price on request.
Till next time, keep marketing and remember: Never Stop Making Offers!
Basil O’Hagan Marketing Consulting
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Basil O’Hagan
Basil O’Hagan is contributing editor to Entrepreneur magazine and Your Business magazine. His book 415 Action-Packed Neighbourhood Marketing Tips has sold more than 2 000 copies. World Class Customer Service For South Africa is out now.
BOH Marketing 
Tel. 011 467 2358