Waterwise 2018


22 FEBRUARY 2018

Dear Tourism Industry Partner,

South African Tourism sent the below communications last week. It has come to our attention that some of you experienced difficulty with access. Please refer to the following link for the toolkit mentioned below:


RE: #WaterWise Tourism toolkit

South African Tourism has updated key pieces of collateral for your use to support the organisation’s efforts surrounding the water shortages currently being experienced in the Northern, Eastern and Western Cape provinces.

We are still encouraging visitors not to cancel their trips to the country as water is available – it is just restricted in places such as Cape Town and everyone is encouraged to use this precious resource with caution.

News stories and commentary, both domestically and internationally over the past few days, have focused on the fact that the Dr Mmaphaka Tau of the National Disaster Management Centre said that after re-assessing the magnitude and severity of the ongoing drought occurring in at least three provinces of South Africa, disaster management had reclassified the drought as a national disaster.

South African Tourism acknowledges the announcement but would like to stress that government’s Cabinet still needs to officially ratify and declare the situation across the three provinces as a national disaster.

It is for this reason that our messaging and stance on the drought and how it’s affecting the tourism industry remains the same – South Africa’s tourism industry, establishments and attractions are open for business.

Please continue to make use of the updated press release, frequently asked questions and collateral attached herein. Most importantly, remember to support South African Tourism’s water-saving movement and include a reference to South Africa does #WaterWiseTourism in all your communications.

Attached to this email is a how to guide for your reference in how we aim to communicate with our various markets. This includes a messaging document, press release, generic marketing collateral, social media assets, sample social media posts and a social media response document template. All of this messaging focuses on how travellers can still enjoy their South African experiences while ensuring that our precious resources are protected.

Below is a link to an online repository of assets that are continually being updated as we receive more information.

#WaterWiseTourism Toolkits

Please contact us for any queries.

Warm regards,
South African Tourism Communications